CASE STUDY: Healthcare Virtual Meeting
ETM coordinated a seamless virtual meeting program within a six-week timeframe for 350 virtual attendees, maximizing content delivery and attendance.
Our team developed a strategy for a national healthcare organization for a one-day educational seminar event to deliver content at a critical time in the healthcare industry.
Read on to find out how.
Overview
Develop a virtual meeting strategy for a national healthcare organization to host a one-day educational seminar event:
- Provide a seamless format to deliver content at a critical time in their industry
- Ability to manage and track CEU (Continuing Education Units) attendance
- Deliver critical research content to association members
- Re-branding opportunity to attract a broader association membership
Challenge
When COVID-19 quarantine shut down all in-person events, an ETM client faced the dilemmas of:
- The organization jeopardized losing their highly sought-after presenters that were unable to reschedule if the organization was to postpone the event
- Needing a way to deliver critical research content to association membership
- Canceling or postponing their speaking event for 300+ health professionals
Solution
The ETM team worked on creating a virtual program to provide the same experience as an in-person event. Virtually, there was a series of meeting sessions and networking events. The program combined pre-recorded and synchronized sessions with several live webinar sessions for a Q&A portion. ETM staff was on hand for live support and assisted attendees in case any issues arose.
Results
- A successful one-day event with pre-recorded synchronized sessions with several live webinar sessions for Q&A
- ETM was able to coordinate and produce this virtual conference within a six-week time frame for 350 virtual attendees
- Managed registration process to track session registration and gauge interest in attending virtually
- Assisted client with agenda design to include ample breaks, a prerecorded stretch break, and a combination of live and pre-recorded sessions to keep audience engaged
- Tracked all session attendance to award CEUs to attendee’s post-conference
- ETM staffed event support to assist attendees with their technical questions since the virtual experience was a brand-new concept
- Conducted a series of speaker training calls to ensure comfort level of all speakers to ensure content delivery was maximized
Testimonial